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Mobile for Good: A How-To Fundraising Guide for Nonprofits (Business Books)

Mobile for Good: A How-To Fundraising Guide for Nonprofits (Business Books)

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    Based on more than 20 years of experience and 25,000 hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good is a step-by-step how-to guide for writing, implementing, and maintaining a successful mobile and social fundraising strategy for your nonprofit.

    GRE Prep Plus 2018: Practice Tests + Proven Strategies + Online + Video + Mobile (Kaplan Test Prep)

    GRE Prep Plus 2018: Practice Tests + Proven Strategies + Online + Video + Mobile (Kaplan Test Prep)

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      Kaplan's GRE Prep Plus 2018 guides you through your GRE prep step by step, with added online practice and video lessons to ensure you're ready for Test Day. Study Kaplan's proven strategies, boost your math skills, practice your pacing, and become an expert in the exam's computerized format with two online practice tests.

      Kaplan is so certain that GRE Prep Plus 2018 offers all the knowledge you need to excel at the GRE, that we guarantee it: After studying with the online resources and book, you'll score higher on the GRE—or you'll get your money back.

      Get everything in our GRE Prep 2018 package, plus an additional online practice test, 1,500+ additional practice questions, dozens of timed practice sets for every section of the test, a customizable online Quiz Bank, and video lessons on stress-reduction techniques and study planning tactics that can help you ace the GRE.

      With GRE Prep Plus 2018 you can study on-the-go. Log in from anywhere to do practice sets and even practice tests that are optimized for your mobile device.

      The Best Practice

      • Two full-length online practice tests help you practice in the same computer-based format you'll see on Test Day.
      • One full-length practice test included in the book for easier referencing and review.
      • More than 2,200 questions with detailed explanations, including brand new questions for this edition and more in-book practice questions than ever before.
      • Personalize your study plan with the individual performance summary you'll receive after each test.
      • Customize your practice with a 500-question online Quiz Bank that lets you select problems by topic and difficulty.
      • Chapters on each GRE question type and math skill, with practice sets for each.
      • Questions have been reviewed, revised and updated for 2017-2018 by Kaplan's all-star expert faculty.
      • Purchase includes 20% off code for more GRE practice.
      Expert Guidance
      • Purchase of GRE Prep Plus 2018 comes with one-on-one academic support from Kaplan faculty via our Facebook page: facebook.com/KaplanGradPrep
      • We know the test: The Kaplan team has spent years studying every GRE-related document available.
      • Kaplan's expert psychometricians ensure our practice questions and study materials are true to the test.
      • We invented test prep—Kaplan (www.kaptest.com) has been helping students for almost 80 years. Our proven strategies have helped legions of students achieve their dreams.

      Want to boost your studies with even more online practice and in-depth GRE workbooks? Try Kaplan's GRE Complete 2018.

      The previous edition of this book was titled GRE Premier 2017.

      Good Reception: Teens, Teachers, and Mobile Media in a Los Angeles High School (The John D. and Catherine T. MacArthur Foundation Series on Digital Media and Learning)

      Good Reception: Teens, Teachers, and Mobile Media in a Los Angeles High School (The John D. and Catherine T. MacArthur Foundation Series on Digital Media and Learning)

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        A year in the life of a ninth-grade English class shows how participatory culture and mobile devices can transform learning in schools.

        Schools and school districts have one approach to innovation: buy more technology. In Good Reception, Antero Garcia describes what happens when educators build on the ways students already use technology outside of school to help them learn in the classroom. As a teacher in a public high school in South Central Los Angeles, Garcia watched his students' nearly universal adoption of mobile devices. Whether recent immigrants from Central America or teens who had spent their entire lives in Los Angeles, the majority of his students relied on mobile devices to connect with family and friends and to keep up with complex social networks. Garcia determined to discover how these devices and student predilection for gameplay, combined with an evolving "culture of participation," could be used in the classroom.

        Garcia charts a year in the life of his ninth-grade English class, first surveying mobile media use on campus and then documenting a year-long experiment in creating a "wireless critical pedagogy" by incorporating mobile media and games in classroom work. He describes the design and implementation of "Ask Anansi," an alternate reality game that allows students to conduct inquiry-based research around questions that interest them (including "Why is the food at South Central High School so bad?"). Garcia cautions that the transformative effect on education depends not on the glorification of devices but on teacher support and a trusting teacher-student relationship.

        GED Test Premier 2017 with 2 Practice Tests: Online + Book + Videos + Mobile (Kaplan Test Prep)

        GED Test Premier 2017 with 2 Practice Tests: Online + Book + Videos + Mobile (Kaplan Test Prep)

        Brand: Kaplan Publishing
        • Kaplan Publishing
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        With realistic practice, proven strategies, and expert guidance, Kaplan's GED Test Premier 2017 gives you everything you need to pass the test. Kaplan is the official partner for live online prep for the GED test and our content is 100% aligned with the GED test objectives.

        While other GED guides are intended for classroom use, our book is designed for self-study so you can prep at your own pace, on your own schedule. Kaplan is so certain that GED Test Premier 2017 offers the guidance you need that we guarantee it: After studying with our book, you'll pass the GED—or you'll get your money back.

        The Best Practice

        • More than 1,000 practice questions with detailed explanations
        • Two full-length practice tests: one in the book and one online with personalized feedback
        • 60 online videos with expert instruction, explanations, and strategies
        • A diagnostic pretest to help you set up a personalized study plan
        • Essential skills and review for all GED subjects: Reasoning through Language Arts, Mathematical Reasoning, Science, and Social Studies
        • Effective strategies for writing extended responses and short answers that appear on three of the four tests
        • Clear instructions on using the Texas Instruments TI-30XS MultiView calculator
        Expert Guidance
        • We know the test: Our Learning Engineers have put tens of thousands of hours into studying the GED – using real data to design the most effective strategies and study plans.
        • Kaplan's expert psychometricians make sure our practice questions and study materials are true to the test.
        • We invented test prep—Kaplan (www.kaptest.com) has been helping students for almost 80 years. Our proven strategies have helped legions of students achieve their dreams.

        The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

        The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

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          The international bestseller—now in a new edition

          When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

          The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

          The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

          • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
          • Offers a wealth of compelling case studies and real-world examples
          • Includes information on new platforms including Facebook Live and Snapchat
          • Shows both small and large organizations how to best use Web-based communication

          Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

          NCLEX-RN Premier 2017 with 2 Practice Tests: Online + Book + Video Tutorials + Mobile (Kaplan Test Prep)

          NCLEX-RN Premier 2017 with 2 Practice Tests: Online + Book + Video Tutorials + Mobile (Kaplan Test Prep)

          Brand: Kaplan Publishing
          • Kaplan Publishing
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          The NCLEX-RN exam is not just about what you know—it's about how you think. Kaplan's NCLEX-RN Premier 2017 uses expert critical thinking strategies and targeted sample questions to help you put your expertise into practice and ace the exam!

          The NCLEX-RN exam tests how you'll apply the medical knowledge you've gained in real-life situations. In NCLEX-RN Premier 2017, Kaplan's all-star nursing faculty teaches you 10 critical thinking pathways to help you break down what exam questions are asking. Eight chapters end with practice sets to help you put these critical thinking principles into action.

          Get everything in the NCLEX-RN 2017 Strategies, Practice & Review package, plus one more practice test online, 220 additional practice questions, 60 minutes of video tutorials, and a digital copy of the book.

          With NCLEX-RN Premier 2017 you can study on-the-go. Log in from anywhere to watch video tutorials, review strategies and take your online practice test.
          Proven Strategies. Realistic Practice.

          • 10 critical thinking pathways to break down what exam questions are asking
          • 8 end-of-chapter practice sets to help you put critical thinking principles into action
          • 2 full-length practice tests to gauge your progress—one in the book, one online
          • Detailed rationales for all answer choices, correct and incorrect
          • Techniques for mastering the computer adaptive test format
          Expert Guidance.
          • In-depth content review, organized along the exam's "Client Needs" framework
          • 60 minutes of video tutorials on the ins and outs of the NCLEX-RN
          • Kaplan's Learning Engineers and expert psychometricians ensure our practice questions and study materials are true to the test.
          • We invented test prep—Kaplan (www.kaptest.com) has been helping students for almost 80 years. Our proven strategies have helped legions of students achieve their dreams.

          CompTIA A+ Certification All-in-One Exam Guide, Ninth Edition (Exams 220-901 & 220-902)

          CompTIA A+ Certification All-in-One Exam Guide, Ninth Edition (Exams 220-901 & 220-902)

          Brand: Meyers Mike
          • Comptia A Certification All In One Exam Guide Exams 220 901 220 902
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          This bestselling on-the-job reference and test preparation guide has been fully revised for the new 2015 CompTIA A+ exam objectives for exams 901 & 902

          Written by the leading authority on CompTIA A+ certification and training, this self-study book and CD has been thoroughly updated to cover 100% of the exam objectives on the 2015 CompTIA A+ exams. New topics include managing and maintaining cellular devices, including tablets; configuring operating systems, including Windows 8, Android, and iOS; and enhanced, mobile-centered security and troubleshooting procedures. The All-in-One Exam Guide enables you to take the test with complete confidence. It also serves as a practical reference for IT support and technical personnel.

          Electronic content includes:

          • Practice exams download for both exam 901 and 902 with hundreds of accurate practice exam questions
          • More than an hour of online video training featuring Mike Meyers
          • Online performance-based simulations that prepare you for the performance-based exam questions
          • A link to Mike's favorite PC tools
          • A PDF copy of the book

          Key Features:

          • Written with the “in the trenches” voice and clarity Mike Meyers is known for
          • Features pre-assessment tests, exam tips, and “Try This!” sections to reinforce difficult topics
          • Includes a coupon for 10% off of the exam fee, a $37 value

          The Magic School Bus Lost In The Solar System

          The Magic School Bus Lost In The Solar System

          Brand: Scholastic Press
          • Great product!
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          To celebrate its 20th anniversary, Scholastic is re-releasing the ten original Magic School Bus titles in paperback. With updated scientific information, the bestselling science series ever is back!

          The fieldtrip to the planetarium is foiled when the museum turns out to be closed, but Ms. Frizzle saves the day. The Magic School Bus turns into a spaceship and takes the class on a trip zooming through the atmosphere, to the Moon, and beyond! With up-to-date facts about the solar system, revised for this edition.

          Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World

          Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World

          Brand: Tapscott Don
          • Blockchain Revolution How the Technology Behind Bitcoin Is Changing Money Business and the World
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          The technology likely to have the greatest impact on the future of the world economy has arrived, and it’s not self-driving cars, solar energy, or artificial intelligence.

          It’s called the blockchain.

           
          The first generation of the digital revolution brought us the Internet of information. The second genera­tion—powered by blockchain technology—is bringing us the Internet of value: a new, distributed platform that can help us reshape the world of business and transform the old order of human affairs for the better.
           
          Blockchain is the ingeniously simple, revolution­ary protocol that allows transactions to be simul­taneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it’s the technology that drives bitcoin and other digital cur­rencies, the underlying framework has the potential to go far beyond these and record virtually everything of value to humankind, from birth and death certifi­cates to insurance claims and even votes.
           
          Why should you care? Maybe you’re a music lover who wants artists to make a living off their art. Or a consumer who wants to know where that hamburger meat really came from. Perhaps you’re an immigrant who’s sick of paying big fees to send money home to loved ones. Or an entrepreneur looking for a new platform to build a business.
           
          And those examples are barely the tip of the ice­berg. This technology is public, encrypted, and readily available for anyone to use. It’s already seeing wide­spread adoption in a number of areas. For example, forty-two (and counting) of the world’s biggest finan­cial institutions, including Goldman Sachs, JPMorgan Chase, and Credit Suisse, have formed a consortium to investigate the blockchain for speedier and more secure transactions.
           
          As with major paradigm shifts that preceded it, the blockchain will create winners and losers. And while opportunities abound, the risks of disruption and dislocation must not be ignored.

          Don Tapscott, the bestselling author of Wikinomics, and his son, blockchain expert Alex Tapscott, bring us a brilliantly researched, highly readable, and utterly foundational book about the future of the modern economy. Blockchain Revolution is the business leaders’ playbook for the next decade and beyond.

          Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

          Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

          Brand: Portfolio
          • Portfolio
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          A Primer on the Future of PR, Marketing and Advertising

          A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.


          Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

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